10 Marketing KPI Business Developers Should Know

What is Business Development?

Half the money I spend on advertising is wasted...
The trouble is, I don't know which half.

Department store magnate and marketer, John Wanamaker, famously said that during the turn of the 19th & 20th centuries.

It's still a problem more than a century later.

Understanding marketing Key Performance Indicators (KPIs) is not just for marketers—business developers need to know them too!

Here’s why:

1. Decisions: Knowing KPIs like ROI and CTR helps business developers make smarter choices about where to invest resources, ensuring the best return on investment.

2. Alignment: Understanding KPIs bridges the gap between marketing, business development, and sales teams. It allows for more effective collaboration, aligning goals and strategies to boost overall growth.

3. Measures: KPIs provide a clear way to measure the impact of your business development efforts. They help track progress, refine tactics, and ultimately, hit your targets more consistently.

Check out my concise guide to marketing KPIs Business Developers need to speak Marketing fluently and collaboratively succeed.

Details about these KPIs are found in the Business Development Body of Knowledge (BD-BOK).

If you want to learn how to use these KPIs in a sentence, check out one of the top Marketing & BD voices on LinkedIn, Chris Walker's Revenue Vitals podcast.

His podcast had a profound impact on the Marketing chapter of the BD-BOK.

Many thanks to Chris and his team at Refine Labs!

Tony Gray, BDP

P.S. learn more in the “Business Development Body of Knowledge”
Get your copy on Amazon today!

Boost your BD career with the Business Development Professional (BDP) certification from the Global Business Development Association (GBDA).

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