13 Marketers every Business Developer Should Know

What is Business Development?

Business Developers...If you're going to play nicely with Marketing...

It helps to know the positions they play.

Marketing team has the ball during first phase of the BD Value Chain...

*Awareness Phase is where Marketing captures attention of prospects.

Marketing then hands the Information Qualified Leads (IQL) ball to BD...

*Activation Phase is the second phase of the BD Value Chain...

BD nurtures the prospect for hand-off to Sales in the Conversion Phase.

Knowing who plays what position on the Marketing Team helps everyone win.

Click the image for the Business Developer's pocket guide for successful teamwork.

Whom did I miss?

Tony Gray, BDP


P.S. learn more in the “Business Development Body of Knowledge”
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