3 Key Parts of a Cold Call
What is Business Development?
Every cold call is different but...
They typically contain 3 key parts.
· PART 1
The first several seconds leverage neuroscience:
The subconscious brain constantly scans the environment for friends or foes.
It processes 11 million pieces of information per second.
Sights and sounds are processed faster than words.
Cold calls are unscheduled invasions of a pr…
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