71 Marketing Tactics Every Business Developer Should Know

What is Business Development?

As a BD guy, Marketing always sounded like a foreign language to me.

“No idea what you’re saying...just give me solid MQLs,” I would think.

If you’re BD and you don’t speak Marketing, you’re missing the boat.

BD is the bridge between Marketing and Sales.

So, when I wrote the BD-BOK, I dedicated 37 pages to Marketing tactics, ops, and strategy.

18 pages of the BD-BOK go into detail about each Marketing tactic.

I uploaded those 18 pages of tactics into ChatGPT to create this brief guide.

Some marketers also tend to use multiple terms to describe the same tactic.

So, I also asked ChatGPT to include all of the marketing tactic synonyms and some examples.

If you want to learn how to use these words in a sentence, check out Douglas Burdett's "The Marketing Book Podcast."

LinkedIn and Forbes rank his 500+ episodes, with marketing author interviews, as one of the top marketing podcasts.

Business Developers, keep this pocket guide close while listening and learning.

Marketers, please review this pocket guide and let me know what I missed.

Merci beaucoup to our marketing cousins!

Tony Gray, BDP

P.S. learn more in the “Business Development Body of Knowledge”
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