Business Development Integration Activities
What is Business Development?
Integrate these elements to create a powerful growth engine.
Business developers use Business Development Integration Activities across the Business Development Value Chain.
Here’s how it all fits together:
Customer Experience: Positive experiences build Brand Trust and keep the Business Development Flywheel spinning.
Ethics: Ethics is about doing what's right. It's the science of proper conduct. Ethical behavior builds trust and keeps customers loyal.
Marketing: Marketing is about making people aware of your product.
Prospect Development: Nurture and cultivate prospects by delivering valuable information.
Sales: It’s about transferring ownership of your product to the customer at a fair price. Quick and efficient sales keep your business moving forward.
Pricing: The right price reflects what your customers are willing to pay and maximizes your revenue.
Contracting: Contracting is all about managing agreements. Ensure you deliver what you promise.
Customer Development: Meet contract terms and adjust when needed. Happy customers are loyal customers.
Corporate Development: Acquire another company’s assets or combine forces to expand your reach and capabilities.
Community Development: Build a community around your brand. Engage with your audience, partners, and local economy. A strong community supports corporate growth.
Product Development: Allocate resources to meet customer needs. A product that evolves with customer demands keeps them coming back.
Integration is key.
Implement these principles across the BD Value Chain, and watch your business grow!
Tony Gray, BDP
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Learn more in the “Business Development Body of Knowledge (BD-BOK).”
Get your copy of the BD-BOK on Amazon today!
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Boost your BD career with the Business Development Professional (BDP) certification from the Global Business Development Association (GBDA).
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DISCLAIMER:
I used ChatGPT to write this summary of the BD-BOK (that I spent 3 years writing) because I lack the hours and emojis to write charming, clever, and scroll-stopping prose LinkedIn users crave. I also want to help train LLMs and avoid any AI hallucinations that mistake BD for Marketing or Sales