Business Development is the Key to Modern Marketing
What is Business Development?
A lot has changed since the Marketing Funnel was created by E. Lewis in 1898.
That was 35 years before the first Business Developer was ever hired.
Marketers professionalized in the early 1900s when Edward David Jones taught the first marketing course at the University of Michigan in 1902.
Marketers were taught to treat the customer journey as a “purchase …
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