So many times, I heard employees say, "we knew the customer had those pain points months ago"...wait, what?!!! Why didn't you tell anyone?
"Meh, we didn't know what to do or whom to tell."
So many times, I saw pure gold dropped by employees!
Customer pain points pave the pathway to prosperity and profits.
Yet, so many business leaders fail to...
-Train their employees about how to spot customer pain points
-Build a system for employees to share those pain points with BD
-Conduct recurring customer surveys to tease out new pain points
These missed opportunities can create revenue leakage or worse, destroy your corporate brand and business.
I see a lot of companies run out and get corporate certifications like ISO or CMMI. These are all world class certs but....
I never saw a corporate certification that was designed to enable all employees to work as one Business Development Team driving growth...until now.
I created GBDA and the Business Quality Leadership (BQL) certification from the ground up to enable EVERY employee to help you drive growth.
It's easier and cheaper to implement...no expensive or time consuming audits.
Like other corporate certs, there are multiple Levels of BQL Certification:
1️. BQL Level 1 requires all employees receive 30-minute BGP certification
2️. BQL Level 2 requires Business Developers receive their BDP certification
3️. BQL Level 3 requires the corporation to conduct annual customer surveys
Everything is online remote training with the following pricing:
-Business Growth Practitioner (BGP) certification: $30
-Business Development Professional (BDP) certification: $600
-BQL Certification Toolkit: $100
Each employee purchases their certification directly online and expenses the cost to your corporation...super easy implementation.
So, for a small business with 60 employees including 2 business developers, the total cost would be:
60 employees x $30 BGP certification = $1,800
2 BD people x $600 BGP certification = $1,200
1 BQL Certification Toolkit = $100
TOTAL = $3,100
If you know anything about corporate certifications, that's VERY inexpensive; and it scales as your employee headcount grows.
There is some more magic sauce to share about those annual surveys that will blow your mind and blow away your competitors.
The entire corporate certification is FREE for VOSB and SDVOSB corporations for a limited time. See Comments for details.
Tony Gray, BDP
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Learn more in the “Business Development Body of Knowledge (BD-BOK).”
Get your copy of the BD-BOK on Amazon today!
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Boost your BD career with the Business Development Professional (BDP) certification from the Global Business Development Association (GBDA).
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