Buying Committee Engagement

What is Business Development?

Oct 27, 2024

∙ Paid

Which prospect engagement method is best?

Buying Committees only spend 17% of time talking to prospectors and...

27% doing online market research
22% buying committee meetings
18% researching offline

So, BD must maximize impact of their prospect engagements.

Here are the 4 popular approaches...

1. TOP-DOWN

Synonyms: “Selling High” or “Above The Line (ATL) Sell…

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