Episode 46: BD-BOK Deep Dive...Chapter 10 Marketing Campaign Planning & Performance Measures

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Episode 46: BD-BOK Deep Dive...Chapter 10 Marketing Campaign Planning & Performance Measures

What is Business Development?

GBDA

Jul 22, 2025

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Listen to our AI hosts talk about the Business Development Body of Knowledge (BD-BOK).

Learn more about GBDA at:

https://www.⁠⁠GBDAssociation.org

Get your copy of the BD-BOK on Amazon at:

https://a.co/d/2Gku2VL⁠⁠

Subscribe to our free newsletter on ⁠⁠Substack⁠⁠ at:

https://www.gbdassociation.org/cgo-magazine

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