How to solve Business Development Ethical Dilemmas

What is Business Development?

Customer behaving badly...should you fire them?

Short term gains from unethical customers can destroy your corporation's brand trust and long term growth.

Certified Business Development Professionals are bound by our Code of Ethics to hold ourselves, our communities, and customers accountable.

This can be a huge test of ethical fortitude...even for most experienced business developers.

Especially, if the customer is a big source of revenue for your corporation.

Some junior or unskilled business developers may not be able to rationally or emotionally navigate unethical customer behavior.

Business development professionals must employ the 3-Step Business Development Ethical Engagement Process to achieve an ethical outcome.

Sometimes, that outcome may require suspending or terminating engagement with a prospect or customer.

This 3-Step process can help lead to the right decision.

Tony Gray, BDP

P.S. learn more in the “Business Development Body of Knowledge”
Get your copy on Amazon today!

Boost your BD career with the Business Development Professional (BDP) certification from the Global Business Development Association (GBDA).

Subscribe to CGO Magazine, our free monthly newsletter.