Prospect Engagement Triggers
What is Business Development?
This is what BD looks like under a microscope.
Your prospects are bombarded by ads.
So, what triggers their engagement?
Every organism on the planet...even the tiniest cell...has a biological imperative to survive and thrive.
When something new is encountered, it triggers the automatic Fight, Flight, Freeze, or Fuse response.
This is what every organism o…
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