Prospect Trust Building
What is Business Development?
Every deal requires trust.
Here’s how to build it.
Prospects buy when they trust you.
Trust = Purpose + Empathy + Truth
1. Purpose = Your prospect's Extrinsic needs
2. Empathy = Your prospect's Intrinsic needs
3. Truth = Proof of delivering on a promise
Engagement must increase trust.
Trust is built by advocating for your prospect.
Advocating for your prospect …
