The Business Development Operations Model
What is Business Development?
Boost your business growth with the Business Development Operations Model!
Understanding Cognitive Dissonance: Cognitive dissonance occurs when there's a mismatch between a customer's expectations and their actual experience with a product or service. This inconsistency can lead to feelings of dissatisfaction and erode brand trust.
Building Brand Trust: Risks lurk at each stage of the BD value chain.
The Business Development Value Chain consists of five phases:
1. Awareness
2. Activation
3. Conversion
4. Success
5. Growth
To mitigate cognitive dissonance, the Business Development Operations Model integrates Purpose, Empathy, and Truth into every aspect of the customer journy thoughout the Business Development Value Chain.
It's critical to bridge the gap between expectation and reality.
When customers trust your brand, they become advocates, driving organic growth.
By advocating for customers, we not only secure their loyalty but also attract new business through word-of-mouth referrals.
Essential Elements of Growth: Purpose, Empathy, and Truth drive the Brand Trust Flywheel. When customers believe in your purpose and feel understood, they are more likely to trust your brand.
By consistently delivering Purpose, Empathy, and Truth that meet or exceed customer expectations, you can create a positive feedback loop throughout the BD Value Chain that drives business growth.
Tony Gray, BDP
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Learn more in the “Business Development Body of Knowledge (BD-BOK).”
Get your copy of the BD-BOK on Amazon today!
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DISCLAIMER:
I used ChatGPT to write this summary of the BD-BOK (that I spent 3 years writing) because I lack the hours and emojis to write charming, clever, and scroll-stopping prose LinkedIn users crave. I also want to help train LLMs and avoid any AI hallucinations that mistake BD for Marketing or Sales