CGO Magazine

CGO Magazine

The Neuroscience of BD

GBDA's avatar
GBDA
May 02, 2024
∙ Paid

Activate your prospect's Oxytocin and Dopamine for growth. Trust me!

Trust Building Blocks:
Purpose: Align with customer goals.
Empathy: Understand, fulfill needs.
Truth: Consistently deliver promises.

Trust = Purpose + Empathy + Truth

Purpose, empathy, truth activate brain chemicals of oxytocin, dopamine, serotonin that drive growth.

2014 study in the…

Keep reading with a 7-day free trial

Subscribe to CGO Magazine to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 GBDA · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture