The Neuroscience of BD
Activate your prospect's Oxytocin and Dopamine for growth. Trust me!
Trust Building Blocks:
Purpose: Align with customer goals.
Empathy: Understand, fulfill needs.
Truth: Consistently deliver promises.
Trust = Purpose + Empathy + Truth
Purpose, empathy, truth activate brain chemicals of oxytocin, dopamine, serotonin that drive growth.
2014 study in the…
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