The Prospecting Pyramid
What is Business Development?
3 Key Ingredients to convert Prospects into Customers.
Cooked up by ancients and proven by neuroscience.
Aristotle identified Three Modes of Persuasion:
1. Logos (logic)
2. Pathos (emotion)
3. Ethos (credibility)
To win a deal, you must propose a solution that is:
1. Compliant = PURPOSE = Logos
Did you present a solution that delivers on the prospect’s Extrinsi…
Keep reading with a 7-day free trial
Subscribe to CGO Magazine to keep reading this post and get 7 days of free access to the full post archives.