The skills difference between Sales & BD
What is Business Development?
Oh no! Robots are taking SDR jobs...
Yay! Now they can be BDRs and make 10% - 20% more.
Ever notice some industries don't have entry-level BD people?
For example, high end accounting, management consulting, etc.
In the BD-BOK I created the CASM model to explain this phenomenon.
People often use B2B or B2C to describe Go-To-Market (GTM) characteristics.
For ex…
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