Top 10 Marketing Tactics at Each Phase of Business Growth

What is Business Development?

Marketing is the "Arts & Crafts" department of the corporate world.

That's what some Business Developers might think...

"Just make my pitch deck look pretty."

The quality of leads business developers get from Marketing depends on proactive collaboration.

Marketing tactics can shift at each phase of business...Startup, Growth, Expansion, and Maturity phases.

So, what are the Top 10 Marketing tactics during each phase?

I uploaded the BD-BOK and 71 marketing tactics to ChatGPT.

I asked it to...

1. Review scientific studies based on large data sets to determine the top 10 tactics based on conversion rate.

2. Rank each tactic based on the conversion rate and cost effectiveness of the tactics during each business phase.

3. Provide reasons for why conversion rates and ranking shifted from one phase to the next.

4. The level of Business Development resources required for Marketing to implement each tactic during each phase.

BD is a team sport.

Click the image to see slides to score.

Tony Gray, BDP

P.S. learn more in the “Business Development Body of Knowledge”
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