Unlock Corporate Growth: Trust Drives Revenue!
Unlock Corporate Growth: Trust Drives Revenue!
Corporations often chase short-term gains for shareholders, risking long-term success. But is it worth it?
Existing customers fuel 33% to 50% of corporate growth.
Sacrificing long-term promises? That's like cutting off your future revenue stream!
Ever heard of Goodwill? It's not just warm feelings; it's a financial asset. More Goodwill means a richer corporation.
But Goodwill isn't tangible like cash. It's like the magic in a brand's aura. Hard to grasp, but etremely valuable.
When one corporation buys another, accountants subtract the tangibles from the total price to calculate Goodwill.
Want to boost Goodwill? Build trust. It's the secret sauce for brand success.
An Edelman survey confirms: Trust equals sales. Customers are twice as likely to buy from trusted brands.
So, how do you earn trust?
- Step one: Listen up. Customers aren't shy about sharing their thoughts. Pay attention!
- Step two: Be transparent. No smoke and mirrors. Authenticity is the name of the game
- Step three: Deliver on promises. Words are wind; actions speak volumes
- Step four: Engage with your community. Show you care
Remember, trust isn't built in a day. It's a journey, not a sprint
But why does trust matter so much? Let's break it down.
- First off, trust drives loyalty. When customers trust you, they stick around for the long haul
- Secondly, trust fuels growth. Happy customers become brand ambassadors, spreading the word far and wide
- Finally, trust impacts the bottom line. Trusted brands grow revenue
"But what about the shareholders?" Trust is a win-win.
When customers trust you, shareholders reap the rewards. It's a rising tide that lifts all boats
In conclusion, trust isn't just a buzzword. It's the cornerstone of corporate success.
Drop a comment below and let's keep the conversation going!
-------------------
Learn more in the “Business Development Body of Knowledge (BD-BOK).”
Get your copy of the BD-BOK on Amazon today!
--------------
Boost your BD career with the Business Development Professional (BDP) certification from the Global Business Development Association (GBDA).
Subscribe to CGO Magazine, our free monthly newsletter, at:
https://lnkd.in/eBQKa4wD
-------