What is the Go To Market team?

What is Business Development?

Lots of gurus talk about alignment as a big reason for Go To Market (GTM) failure.

Lots of of them do not include BD when they talk alignment.

They talk a lot about Marketing and Sales alignment...

but, do not include their BD cousins in the middle.

Here's a helpful chart of the GTM family tree.

Now, would everyone please pass the hot leads?

Tony Gray, BDP
Author of the Business Development Body of Knowledge

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